February 11 is #211Day

What is 211 Day?

211 Day is an annual awareness day which takes place on Feb. 11. On #211Day United Way's, 211 Service providers, and community partners work together to raise awareness about 211 and the important role it plays in our communities.

About 211

211 is an information and referral service that connects Canadians to non-emergency health and social services in their area.

211 helps people navigate the complex network of human services quickly and easily, 24 hours a day, 7 days a week, in over 100 languages. 211 is a confidential and trustworthy guide on the pathway to care, connecting people to the right information and services when dealing with life’s challenges. Calling 211 helps Canadians become more engaged with their communities for better health and wellbeing. 211 recognizes the diverse needs of Canadians and provides specialized support for key communities including Indigenous Peoples, newcomers, and LGBTQ+ people.

The service is currently available to more than 26 million Canadians. Service varies by region but can be available by phone, webchat, website, and by text. Dial 2-1-1 or visit to find out how you might connect to community services in your area.

United Way Centraide Canada has partnered with Future of Good to develop a series of stories on social innovation within the United Way Network. Part 1 in this series will explore how 211 data can help community agencies and governments to better meet the specific social service needs for their communities.