Join the Blue Love Campaign for Mental Health

With the one year anniversary of COVID-19 upon us, many adults, youth and children are suffering with anxiety, stress, fear, isolation and depression. Half of Canadians report worsening mental health due to the pandemic.

  • COVID-19 has increased the demand on mental health services on Vancouver Island by up to 50%.

  • In some cases, the need for counselling services has doubled or tripled for families in need.

As we continue to live through the pandemic, the demand for services will only grow. Anticipating this emerging need, United Way’s BLUE LOVE CAMPAIGN is focused on supporting individuals struggling with their mental health so that they can get help when and where they need it most. BLUE LOVE will also help reduce stressed and overworked frontline agencies in the charitable mental health sector.

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Our goal is to raise $1 Million across Vancouver Island to fund counselling, peer support and outreach services across Vancouver Island as well as to raise awareness of mental health.

Funds raised from the campaign will benefit mental health community partners that support our vulnerable neighbours.

Your support will help the mental health charitable sector could hire up 15 outreach/peer support workers or counsellors to provide help to approximately 9,000 to 15,000 adults, families, children or youth facing mental health challenges. This would equal over 16,000 hours of counselling.



Join us to help heal hearts and minds.
give today

With a gift of $15,000 from our Presenting Partner Peninsula Co-op, United Way British Columbia – working with communities in BC’s Interior, Lower Mainland and Central & Northern Vancouver Island (UWBC) is pleased to announce that Co-op will match every dollar raised up to $15K. That means that you can double your impact!

The Blue Love Campaign was inspired by a three year old’s blue painted heart created for Bell Let’s Talk Day. It was shared on social media and a comment was made by an individual struggling with mental health challenges: “Not all hearts are red. Some are black and blue, but are made better because of people like YOU.” And so the Blue Love Campaign began…



 If you are a corporation looking to give back to your community and want to help impact of lives of those struggling with mental health challenges, please consider joining our Blue Love Club Matching Program. For more information, please contact Nicole Benson, Director of Communications at


Proud presenting partner

Peninsula Co-Op



Community Supporter

Media Partners