United Way Donates Bikes for Kids

For Immediate Release

December 23, 2018

United Way Donates Bikes to Six Nanaimo Children this Holiday Season


Nanaimo, B.C. – This holiday season, six preschool-aged children from struggling families in Nanaimo will receive a brand new bicycle, thanks to United Way Central & Northern Vancouver Island and Louis Garneau Sports.  

United Way was granted the bicycles from Quebec-based Louis Garneau Sports in support of families with young children. The funds for the bikes were raised through Louis Garneau’s Giving Thursday promotion on November 28, where half the funds from all online sales were put toward purchasing bikes for children in Canada. In total, 18 bikes were donated to United Ways across Canada, including six to United Way Central & Northern Vancouver Island.

“Nearly one in four young children in Nanaimo lives in poverty, and this generous donation offers hope and happiness during a challenging time of year,” says Signy Madden, executive director of United Way Central & North Vancouver Island. “We’re delighted that Louis Garneau chose United Way to facilitate the giving of these bicycles. Many companies looking to put their donation where it will make the most impact connect with us at United Way, and we help find a deserving person or program to receive their gift.”

Six Nanaimo preschool-aged children are set to receive new bicycles this month just before Christmas. The bicycles will go to children in Nanaimo who access services at either Tillicum Lelum or the Boys & Girls Clubs of Central Vancouver Island. The children chosen to receive the bikes come from families who have been struggling this year.

“Our Giving Thursday this year is all about kids,” says Louis Garneau, president and founder of the eponymous cycling apparel and bike manufacturing company. “It breaks my heart to hear that some parents cannot give their children what they truly desire and we decided to do what we could so that at least some children will receive a great bike for Christmas and be able to live their dream.”